Microsoft Advertising has launched a new online advertising platform where advertisers can develop and purchase campaigns for online video, banner and text message advertising in a fast and easy way. This has been launched in association with Spotzer.Spotzer Media Group is the first global advertising agency dedicated to making high quality video advertising fast, affordable and highly targeted.

The new advertising platform allows advertisers to build their own campaigns through a self-service application. On the basis of a few simple steps they first choose the type of media they want to buy and the extent to which they want to target. Then they can upload an existing ad or, if they don’t have one yet, get a new ad.

They may choose ads from a library of professionally produced videos and banners. These can be personalized with branding material or other materials that the advertiser provides. Microsoft Advertising provides all licensing and creative services at no additional cost to the advertiser.   The campaign will be deployed regionally by means of Microsoft’s advanced ad serving technology. Other targeting possibilities are sex and age. The minimum budget is 1,000 euro making this offer very attractive even for smaller and / or regional advertisers. The development and execution of the new service is being handled by Spotzer Media Group and is supported by a helpdesk (+31-20-305-4169) with consultants for technical and creative support

Press release Click Here!

Access the Platform:- Click Here !

Doubleclick is happy to announce the general availability of DoubleClick Network Builder, a complete toolkit for building and managing networks of partner sites to create new revenue opportunities, expand reach and increase efficiency, thus providing a powerful network management solution.With the rapid increase in ad networks, the demand for efficient network inventory management, partner management, billing and reconciliation and reporting has increased.

With these needs in mind, doubleclick has built DoubleClick Network Builder to provide a comprehensive solution for brand-name publishers and ad networks to solve many of the  challenges involved in managing networks including:

• Integration with core ad systems - Seamless integration with DART for Publishers (DFP) ad serving platform unifies data and workflow across both owned and operated content as well as partner sites. This streamlines and enhances key sales and operations tasks including inventory packaging, forecasting, reporting, and trafficking. Publishers also benefit from DFP’s industry-leading reliability, scalability, and service.

• Efficient network management and control - DoubleClick Network Builder designed to help increase efficiency and visibility through intuitive partner management, automated tag generation, simplified network inventory setup, and extensive controls for revenue adjustments.

• Managing partner relationships - DoubleClick Network Builder’s partner portal allows large publishers and networks to more easily provide the service and transparency needed to retain partners, enabling more rapid and profitable network growth. The partner portal provides partners with the ability to login and view their sites’ performance, access detailed reporting, pick-up tags and receive messages from the network.

• Managing complex financial reporting and partner payments - DoubleClick Network Builder’s revenue and financial reporting can help publishers drastically simplify the partner payment process and improve overall profitability. DoubleClick Network Builder gives publishers the flexibility to accommodate a number of complex partner financial terms and features a complete set of reconciliation tools including expense deductions and partner payout calculations. The product’s detailed revenue reporting makes it easy to monitor the performance of site partners and provide visibility across the network and for each individual partner.

Since October 2008, the tool was under testing a beta version  with a number of premium publishers and networks.And from 20thApr, DoubleClick Network Builder made available to all publishers using DART for Publishers ad serving platform.

For More info Click Here!

Erik Matlick, CEO Madison Logic,the premier ad serving and online lead generation company , announced today that he has launched the world’s first full service lead generation ad serving platform called LeadFocus™.It is the first lead management advertising platform that provides a comprehensive solution for publishers to monetize their content, end users an additional resource to make purchasing decisions and for marketers, a means to generate valuable sales leads. The New York-based company aims to bridge the gap between lead sources, back end systems and external lead buyers.

The proprietary advertising and lead generation/delivery platform provides a full service suite of tools, including

• Ad serving via contextual and behavioral targeting

• Inventory management

• Reporting

• Analytics

• Lead delivery/management for publishers and advertisers.

Key Technical Highlights:- 

The technology employs complex algorithms to place the right advertiser in front of the right buyer in real-time, thus delivering the highest yield on every page view.It’s said that they are using best practices from contextual and behavioral advertising and blending it with traditional ad serving principles to achieve effective lead generation.

LeadFocus™ makes it easy for publishers to offer lead generation programs to advertisers and helps advertisers more easily target the publisher audiences.  Publishers can now focus on selling their own performance programs without having to qualify, manage or deliver leads, where Existing programs do not create enough critical mass of traffic, advertisers or breadth of users that are needed to accelerate growth for the industry. Madison Logic’s LeadFocus™ ad serving platform presents a much needed alternative to the current one-dimensional approach to buying and selling lead gen campaigns.

In a 12-month ramp up to launch Madison Logic has already licensed its platform to dozens of media companies including: PC Magazine, iMediaConnection, ClickZ, Sourceforge, DMNews, Security Focus, and many others. These premium sites, coupled with the LeadFocus™ ad server, provide advertisers the optimal solution to reach key decision makers for any type of asset from web site content, to e-newsletters, and dedicated email blasts.

The company firmly believes to enable publishers to be able to offer lead generation advertising without the headache of managing it.

Official Press Release:-Click Here !

Company Website:-www.madisonlogic.com

OpenX has launched it’s much awaited ad exchange platform, OpenXMarket.The platform is currently in the Beta version.OpenX Market enables publishers large and small to maximize their advertising revenue by selling their inventory via a simple to use marketplace where all classes of buyers bid for each impression in a real-time auction.Aggregating and structuring historically fragmented inventory is an important way that OpenX Market will help to transform online advertising and significantly benefit both publishers and advertisers.

Publisher Benefits:

1. Revenue maximizing
2. Simple
3. Publishers can participate with just the click of a button
4. Publishers receive one consolidated check at the end of the month from OpenX
5. Zero risk
6. Fast
7. Neutral

8. OpenX Market enables buyers to define and buy ad inventory based on their unique criteria across a vast pool of diverse, primary inventory

Advertiser Benefits:

1. Simple

2. Advertisers can immediately access and participate on 100% of ad inventory

3. Advertisers make one consolidated payment to OpenX
4. Real-time auction
5. Structure provided by a growing set of targeting parameters
6. Huge growth potential
7. Neutral

Apart from publisher and advertiser, technology providers too can enjoy the benefit interms of intergation with an independent monetization platform.The company also announced OpenX Ad Server 2.8, a major new version of the company’s globally adopted technology that provides seamless integration of the ad server with OpenX Market, thereby making it extremely easy for publishers to participate in the Market. Given that OpenX’s vast publisher base of more than 150,000 websites flows more than 300 billion impressions through the company’s software monthly, the company believes that the potential to rapidly scale the Market is great. At launch, OpenX Market already has a monthly run rate of more than one billion impressions.

See the official :Press Release

Sign up for OpenX Market: Sign Up

Download OpenX 2.8 : Download

Adgregate Markets ShopAds technology, the first certified transactional e-commerce ad solution to work with DoubleClick Rich Media, will now be widely available to all of DoubleClick’s advertisers. Adgregate Markets, the leading provider of transactional advertising technology, today announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc.Adgregate Markets is pioneering the world’s first fully transactional ad network, one that brings a frictionless shopping experience to consumers. ShopAdsTM guide prospective customers from the point of discovery to the point of purchase entirely within the innovative ad widget.

ShopAdsTM enable DoubleClick, a premier provider of digital marketing technology and services, and their clients to integrate e-commerce into any banner ad campaign to allow consumers to browse, interact, and purchase directly within an ad unit.  ShopAdsTM allow brands to build a network of syndicated e-commerce partners through paid media and social networks.Poised to revolutionize the landscape of online display advertising, ShopAdsTM transform traditional banner ads into fully transactional e-commerce ad units. Customers can securely purchase any product from within ShopAdsTM, without ever needing to click away to another website.

By teaming with Adgregate Markets, DoubleClick will have access to a comprehensive platform that allows their advertisers to expand their e-commerce strategy beyond the reaches of existing online retail channels.“Adgregate Markets’ ShopAds are a great solution for direct response and brand response advertisers, and we are excited to work with them to bring this cutting edge technology to our clients,” said Ari Paparo, Google’s Group Product Manager.“Teaming up with Google and DoubleClick makes a lot of sense for us. As an industry leader, DoubleClick understands the needs of agencies and marketers who will no doubt embrace our ShopAds technology,” stated Adgregate Markets’ CEO Henry Wong. “We know our technology is game changing and that DoubleClick is positioned to help us deliver this innovation to their customers.

More details click here

Dapper has launched their Behavioral Re-messaging service recently.They say their system is capable of Re-messaging live offers of the advertiser whose sites/ads an online user previously visited/seen but didn’t transact.Dapper’s Behavioral Re-messaging is the ultimate online reminder,” Paul Knegten, the company’s head of marketing, said in a statement. “It not only reminds visitors that they had seen an earlier ad or offer of interest, but that the offer still stands or perhaps has gotten even more attractive.

The fundamental concept of Re-Messaging/Re-Targeting is not any different from already available solutions, but the company says their uniqueness likes with their ability to provide the advertisers with greater flexibility with the follow up offers.

The offering does not stop here,  has anybody heard of Tribal Fusion’s Dynamic Ads, Y! Smart ads?where numerous colors and templates of the creative would be changed in the fly automatically without the need of creative team?, This is exactly what dapper would combine with the Re-messaging.So the visitor has chance not only to see an ad of interest but also with varied creativity. Dapper believes Re-messaging with  their dynamic creative delivery mechanism would deliver the most appealing adverts to any particular individual.

• If you’re interested to know more about Dynamic Ads, you can check my earlier posts on Dynamic Ads
•  If you’re interested to know more about Re-Targeting you can refer to my earlier posts on Re-Targeting 

To see video Demo of Dapper Remessaging service Click Here! 

For more info check out Shopit

PubMatic an online ad network optimizer has launched an improvised version of its tool PubMatic Premier exclusively for larger publisher who reports revenue greater than $5mill annually.

The main USP of the product would be a mix of Real Time Optimization technology and dedicated team that would look after your campaign in order to increase revenue..

Apart from this, the other salient features are

• Advanced quality control:It helps in doing Creative filtering, Blocklist maintenance, Intercepting offensive ads

• Optimial Mix of Global ad networks:Which automatically rotates ads of various ad network in real time to boost your revenue

• Open API’S:API is known as application programming interface.It allows ad networks to bid on inventory in real-time, which increases publisher monetization

• Transparent Infrastructure:Pubmatic premier also provides the server response times for the impressions burnt so those who worry about latency time can identify how quick their ads are delivered

• Ongoing Education and Insight:Premium publisher would get chance to attend the conferences and white papers of the company

For more informations check out their website

My earlier post on PubMatic Click Here

I came across a good post on Adify related to impression and click discrepancy which says some of the common reason for discrepancy, so thought of sharing with you

Understanding Common Causes of Discrepancies
 

• The upstream advertiser’s ad server, which might be an agency-oriented solution like Atlas or a boutique Rich Media content server
• The network’s ad server-Ad server used by the ad networks
• The publisher’s ad server, which may range from a high-end solution like DART for Publishers, to an open-source ad server like OpenX, to something homegrown

… and many impressions may be redirected yet again to someone else — either upstream or downstream or both.

During its travels, an impression may be subject to any or all of these common problems:

1. General Internet latency: From hangups at the ISP to slowdowns in the user’s home network, ad serving can be subject to all kinds of delays. That means the first ad server in the chain may well record an impression request, but this request may never get passed along to the upstream ad server(s). For this reason, the ad server closest to the user typically has the highest impression counts.

2. Low bandwidth: As much as broadband penetration has been increasing around the world, there are still many users surfing the Web with slower modems, adding to general latency issues.

3. Inefficient page design or ad positioning: When a publisher buries an ad under many screens of heavy images, it may not fully load into a user’s browser before the user clicks away from the site. These partial ad loads can cause discrepancies similar to general Internet latency.

4. Heavy ads: Most display ad designers optimize for low-footprint ads, for example, by using a 10KB JPG instead of a 100KB PNG ad file. Heavy ads tend to load more slowly, creating additional latency.

5. Different counting methodologies: Even on a platform like Adify’s, where our ad server has been formally audited according to IAB standards, two ad servers may apply robotic detection algorithms differently, with one rejecting a particular impression as “non-human” and another upstream ad server accepting it.

6. Human error: While the IAB has produced guidelines and best practices for workflow and campaign setup, these guidelines are still relatively new and may not be adopted uniformly across the whole industry. Even if they are, misunderstandings can always occur. For example, what happens if a campaign starts a few days late for some reason? Are the campaign’s impressions prorated over the remaining days, or is the entire campaign delivered in full at a slightly faster rate? Unless the advertiser and the publisher/network agree to the business rules, these operational issues can also lead to discrepancies.

7. Reporting time differences: While not a direct cause of discrepancies, when looking at reports from two ad servers to track the source of a discrepancy, it’s important to line them up hour by hour, day by day, and to ensure both reports are set to the same time zone. Reports for specific ads and line items should also be matched carefully. Otherwise, impression and click counts from two ad servers can appear to diverge wildly.

You can also check out my earlier article about Discrepancy

I recently read an article which says that as per recent study online marketing does not uses day part targeting as much as radio and TV marketers uses.

What is a day part targeting? 

Day part targeting is nothing but targeting ads on a particular time and day.Most of the ad servers available today has the option to schedule advert to be delivered on a particular time and also on a particular day.Example,  if you want to advertise your restaurant, then you may select time range between 12PM ~ 3PM, which is an ideal lunch time to target, basically the concept is, to target audience during the time which gels very well with your product.In addition to this, you may also target on to a given day, example,  if you are an online movie ticket seller, then you may advertise only during thrusday and friday which are the most ideal days during when most people book their online movie tickets.These way you optimise your inventory by burning only to your potential customers.

Also, the study by IAB and lightspeed research says that 51% people are receptive to ads after 6PM.Apart from just utilising Geo targeting capabilities also try exploring other macro level targeting like day part which can benefit your business and take it to the next level.If you are an advertiser you can do it on your ad server, or you can request your publisher do to the same.

Let me throw some light as to how you can go about it

If you already have your campaign running, then Pull a “Hour of a day”, “Time and day” report.Please note that, every ad server has its way of calling time based reporting.So find out which report gives you the data against hours of the day.Define the run period for the report say 1 week, 15 days, 1 month so as to gauage your campaign’s performance against the hour of a day.Now analyze which hour of a day your campaign is very receptive and target only during those hours.Makes sense?

Hence day part targeting helps you to reach your product to the right audience at the right time and day