Learn about Native Ads

Recently, I attended a Marketing  Event  where,  I had the opportunity to interact  with  the industry peers and one of the topic we discussed was,  Native Ads. To my surprise only few had  little awareness of what Native Ads  are, but most remained clueless . Hence I thought  Native Ads would be a  good topic…

Twitter’s Army of Ads

Not a fan of Twitter, hence I somehow lost attention to Twitter ads after I first came to know about Twitter Ads in 2010. The renewed interest on Twitter happened just yesterday when I was doing my regular routine of checking industry articles and one article was about Keyword Targeting in Twitter, this generated interest…

Why Blocking Third-Party Cookies Is Good For Google And Facebook

A different perspective on the current issue of blocking 3rd party cookie data by Mozilla..However Mozilla announced yesterday that it is postponing its controversial 3rd party cookie blocking and considering a new alternative called Cookie Clearing House(CCH) which is nothing but a list of websites for whitelisting and blacklisting, thereby the browser will know what…

Marketing Automation

It is certainly been a while since I updated my blog. I am seriously hoping to make blog update as regular as I could. So my first post in 2013 is Marketing Automation.The reason I chose Marketing Automation is, it is something I am presently working and it is a new territory for me so…