PubMatic Premier-A solution for Large Media Publishers
PubMatic an online ad network optimizer has launched an improvised version of its tool PubMatic Premier exclusively for larger publisher who reports revenue greater than $5mill annually.
The main USP of the product would be a mix of Real Time Optimization technology and dedicated team that would look after your campaign in order to increase revenue..
Apart from this, the other salient features are
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Advanced quality control:It helps in doing Creative filtering, Blocklist maintenance, Intercepting offensive ads
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Optimial Mix of Global ad networks:Which automatically rotates ads of various ad network in real time to boost your revenue
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Open API’S:API is known as application programming interface.It allows ad networks to bid on inventory in real-time, which increases publisher monetization
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Transparent Infrastructure:Pubmatic premier also provides the server response times for the impressions burnt so those who worry about latency time can identify how quick their ads are delivered
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Ongoing Education and Insight:Premium publisher would get chance to attend the conferences and white papers of the company
For more informations check out their website
My earlier post on PubMatic Click Here