Geek's thoughts…. Purely Online Media

Dapper has launched their Behavioral Re-messaging service recently.They say their system is capable of Re-messaging live offers of the advertiser whose sites/ads an online user previously visited/seen but didn’t transact.Dapper’s Behavioral Re-messaging is the ultimate online reminder,” Paul Knegten, the company’s head of marketing, said in a statement. “It not only reminds visitors that they had seen an earlier ad or offer of interest, but that the offer still stands or perhaps has gotten even more attractive.

The fundamental concept of Re-Messaging/Re-Targeting is not any different from already available solutions, but the company says their uniqueness likes with their ability to provide the advertisers with greater flexibility with the follow up offers.

The offering does not stop here,  has anybody heard of Tribal Fusion’s Dynamic Ads, Y! Smart ads?where numerous colors and templates of the creative would be changed in the fly automatically without the need of creative team?, This is exactly what dapper would combine with the Re-messaging.So the visitor has chance not only to see an ad of interest but also with varied creativity. Dapper believes Re-messaging with  their dynamic creative delivery mechanism would deliver the most appealing adverts to any particular individual.

• If you’re interested to know more about Dynamic Ads, you can check my earlier posts on Dynamic Ads
•  If you’re interested to know more about Re-Targeting you can refer to my earlier posts on Re-Targeting 

To see video Demo of Dapper Remessaging service Click Here!