Geek's thoughts…. Purely Online Media

OpenX has launched it’s much awaited ad exchange platform, OpenXMarket.The platform is currently in the Beta version.OpenX Market enables publishers large and small to maximize their advertising revenue by selling their inventory via a simple to use marketplace where all classes of buyers bid for each impression in a real-time auction.Aggregating and structuring historically fragmented inventory is an important way that OpenX Market will help to transform online advertising and significantly benefit both publishers and advertisers.

Publisher Benefits:

1. Revenue maximizing
2. Simple
3. Publishers can participate with just the click of a button
4. Publishers receive one consolidated check at the end of the month from OpenX
5. Zero risk
6. Fast
7. Neutral

8. OpenX Market enables buyers to define and buy ad inventory based on their unique criteria across a vast pool of diverse, primary inventory

Advertiser Benefits:

1. Simple

2. Advertisers can immediately access and participate on 100% of ad inventory

3. Advertisers make one consolidated payment to OpenX
4. Real-time auction
5. Structure provided by a growing set of targeting parameters
6. Huge growth potential
7. Neutral

Apart from publisher and advertiser, technology providers too can enjoy the benefit interms of intergation with an independent monetization platform.The company also announced OpenX Ad Server 2.8, a major new version of the company’s globally adopted technology that provides seamless integration of the ad server with OpenX Market, thereby making it extremely easy for publishers to participate in the Market. Given that OpenX’s vast publisher base of more than 150,000 websites flows more than 300 billion impressions through the company’s software monthly, the company believes that the potential to rapidly scale the Market is great. At launch, OpenX Market already has a monthly run rate of more than one billion impressions.

See the official :Press Release

Sign up for OpenX Market: Sign Up

Download OpenX 2.8 : Download