Geek's thoughts…. Purely Online Media

Erik Matlick, CEO Madison Logic,the premier ad serving and online lead generation company , announced today that he has launched the world’s first full service lead generation ad serving platform called LeadFocus™.It is the first lead management advertising platform that provides a comprehensive solution for publishers to monetize their content, end users an additional resource to make purchasing decisions and for marketers, a means to generate valuable sales leads. The New York-based company aims to bridge the gap between lead sources, back end systems and external lead buyers.

The proprietary advertising and lead generation/delivery platform provides a full service suite of tools, including

• Ad serving via contextual and behavioral targeting

• Inventory management

• Reporting

• Analytics

• Lead delivery/management for publishers and advertisers.

Key Technical Highlights:- 

The technology employs complex algorithms to place the right advertiser in front of the right buyer in real-time, thus delivering the highest yield on every page view.It’s said that they are using best practices from contextual and behavioral advertising and blending it with traditional ad serving principles to achieve effective lead generation.

LeadFocus™ makes it easy for publishers to offer lead generation programs to advertisers and helps advertisers more easily target the publisher audiences.  Publishers can now focus on selling their own performance programs without having to qualify, manage or deliver leads, where Existing programs do not create enough critical mass of traffic, advertisers or breadth of users that are needed to accelerate growth for the industry. Madison Logic’s LeadFocus™ ad serving platform presents a much needed alternative to the current one-dimensional approach to buying and selling lead gen campaigns.

In a 12-month ramp up to launch Madison Logic has already licensed its platform to dozens of media companies including: PC Magazine, iMediaConnection, ClickZ, Sourceforge, DMNews, Security Focus, and many others. These premium sites, coupled with the LeadFocus™ ad server, provide advertisers the optimal solution to reach key decision makers for any type of asset from web site content, to e-newsletters, and dedicated email blasts.

The company firmly believes to enable publishers to be able to offer lead generation advertising without the headache of managing it.

Official Press Release:-Click Here !

Company Website:-www.madisonlogic.com