Geek's thoughts…. Purely Online Media

Doubleclick is happy to announce the general availability of DoubleClick Network Builder, a complete toolkit for building and managing networks of partner sites to create new revenue opportunities, expand reach and increase efficiency, thus providing a powerful network management solution.With the rapid increase in ad networks, the demand for efficient network inventory management, partner management, billing and reconciliation and reporting has increased.

With these needs in mind, doubleclick has built DoubleClick Network Builder to provide a comprehensive solution for brand-name publishers and ad networks to solve many of the  challenges involved in managing networks including:

• Integration with core ad systems - Seamless integration with DART for Publishers (DFP) ad serving platform unifies data and workflow across both owned and operated content as well as partner sites. This streamlines and enhances key sales and operations tasks including inventory packaging, forecasting, reporting, and trafficking. Publishers also benefit from DFP’s industry-leading reliability, scalability, and service.

• Efficient network management and control - DoubleClick Network Builder designed to help increase efficiency and visibility through intuitive partner management, automated tag generation, simplified network inventory setup, and extensive controls for revenue adjustments.

• Managing partner relationships – DoubleClick Network Builder’s partner portal allows large publishers and networks to more easily provide the service and transparency needed to retain partners, enabling more rapid and profitable network growth. The partner portal provides partners with the ability to login and view their sites’ performance, access detailed reporting, pick-up tags and receive messages from the network.

• Managing complex financial reporting and partner payments – DoubleClick Network Builder’s revenue and financial reporting can help publishers drastically simplify the partner payment process and improve overall profitability. DoubleClick Network Builder gives publishers the flexibility to accommodate a number of complex partner financial terms and features a complete set of reconciliation tools including expense deductions and partner payout calculations. The product’s detailed revenue reporting makes it easy to monitor the performance of site partners and provide visibility across the network and for each individual partner.

Since October 2008, the tool was under testing a beta version  with a number of premium publishers and networks.And from 20thApr, DoubleClick Network Builder made available to all publishers using DART for Publishers ad serving platform.

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