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Microsoft’s New Self Service Platform

05.02.2009 · Posted in Ad Server, Ad Serving, Microsoft, ad trafficking

Microsoft Advertising has launched a new online advertising platform where advertisers can develop and purchase campaigns for online video, banner and text message advertising in a fast and easy way. This has been launched in association with Spotzer.Spotzer Media Group is the first global advertising agency dedicated to making high quality video advertising fast, affordable and highly targeted.

The new advertising platform allows advertisers to build their own campaigns through a self-service application. On the basis of a few simple steps they first choose the type of media they want to buy and the extent to which they want to target. Then they can upload an existing ad or, if they don’t have one yet, get a new ad.

They may choose ads from a library of professionally produced videos and banners. These can be personalized with branding material or other materials that the advertiser provides. Microsoft Advertising provides all licensing and creative services at no additional cost to the advertiser.   The campaign will be deployed regionally by means of Microsoft’s advanced ad serving technology. Other targeting possibilities are sex and age. The minimum budget is 1,000 euro making this offer very attractive even for smaller and / or regional advertisers. The development and execution of the new service is being handled by Spotzer Media Group and is supported by a helpdesk (+31-20-305-4169) with consultants for technical and creative support

Press release Click Here!

Access the Platform:- Click Here !

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