Google Display Now Powered by Teracent
Google has very recently acquired Display ad technology company Teracent, this acquisition comes after Google’s AdMob Acquisition.
Teracent already powers Yahoo Smart Ads and similar to Tribal Fusion Dynamic Ads and market rivals Adroit and Drapper.Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.Google believes this edge would help publishers to boost money and better performance for advertisers.
Below is an example that illustrates how the technology works
Now with the help of Teracent technology, the above creative is revised automatically with thousands of elements in realtime for greater appeal as below
This technology would be available to all Google Content network and Doubleclick users.
The interesting fact is that, Teracent has existing relationship with Yahoo as it powers Yahoo’s Smart Ads, so Teracent rivials may become opportunists.
As we all know Google is predominant in Search, and the future of advertising is definetly Display, hence Google is trying hard to reserve its market share through all these acquisitions..
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