Creative Library
Just thought of penning down few lines about an adserver feature which could reduce a ton on Trafficker’s shoulders.
This Feature called as “Creative Library” in DFP, ADTECH call this as “Banner Pool”.I am, unsure of other adservers(might have something similar).The feature would allow traffickers to upload all the creative they use and stores in a common area.So next time, when a campaign request comes along with the same creative, you can drag it from the common storage area instead uploading the creative again.
Traffickers, if you use the above mentioned system, do check to use it.In case, People, using any other system, you better check the user’s manual or support to know if they have such a feature.