SEM + Display Advertising == Search Re-Targeting
24/7 RealMedia, very recently introduced a new concept of its kind, known as “Search Re-Targeting” for its Ad network “Global Web Alliance”.Before getting on the story, first let us digg Re-Targeting What is Re-Targeting?Re-Targeting as it name implies, a method where an Advert is targeted to users who previously failed to complete a transaction.It ...