Geek's thoughts…. Purely Online Media

The much awaited Doubleclick Ad exchange 2.0 has been released recently.The vital developments are Integration with Google AdWords and AdSense Easy to use streamlined UI A new real-time bidding system I strongly feel, the new feature which is going to drive the ad exchange is the “Real Time Bidding”, where the auction of the inventories is more dynamic(viz) Ad Exchange ...

OpenX has launched it’s much awaited ad exchange platform, OpenXMarket.The platform is currently in the Beta version.OpenX Market enables publishers large and small to maximize their advertising revenue by selling their inventory via a simple to use marketplace where all classes of buyers bid for each impression in a real-time auction.Aggregating and structuring historically fragmented ...