Doubleclick is happy to announce the general availability of DoubleClick Network Builder, a complete toolkit for building and managing networks of partner sites to create new revenue opportunities, expand reach and increase efficiency, thus providing a powerful network management solution.With the rapid increase in ad networks, the demand for efficient network inventory management, partner management, billing ...
PubMatic an online ad network optimizer has launched an improvised version of its tool PubMatic Premier exclusively for larger publisher who reports revenue greater than $5mill annually. The main USP of the product would be a mix of Real Time Optimization technology and dedicated team that would look after your campaign in order to increase revenue.. Apart ...
I came across a good post on Adify related to impression and click discrepancy which says some of the common reason for discrepancy, so thought of sharing with you Understanding Common Causes of Discrepancies The upstream advertiser’s ad server, which might be an agency-oriented solution like Atlas or a boutique Rich Media content server The network’s ad server-Ad server ...
Vertical Ad network Online market is moving towards performance based delivery and better reach, which witnesses varied verticals to cater to every Marketer needs. I have consolidated some of the networks, which I came across Quattro Wireless ...