Doubleclick is happy to announce the general availability of DoubleClick Network Builder, a complete toolkit for building and managing networks of partner sites to create new revenue opportunities, expand reach and increase efficiency, thus providing a powerful network management solution.With the rapid increase in ad networks, the demand for efficient network inventory management, partner management, billing ...
PubMatic an online ad network optimizer has launched an improvised version of its tool PubMatic Premier exclusively for larger publisher who reports revenue greater than $5mill annually. The main USP of the product would be a mix of Real Time Optimization technology and dedicated team that would look after your campaign in order to increase revenue.. Apart ...
Ad network-In general defined as a group of websites.I’ve been watching the move of ad networks in india for sometime now.If I am correct the ad network market is aggressive in the last 6~8 months, as we see a lot happening in this sector. There are various type of ad network Blind Network Open Network Vertical Ad Network Affiliate Network The difference is, the ...
Vertical Ad network Online market is moving towards performance based delivery and better reach, which witnesses varied verticals to cater to every Marketer needs. I have consolidated some of the networks, which I came across Quattro Wireless ...
I came across an article in MarketingVox, which read Yahoo has acquired ad targeting and delivery firm Blue Lithium for US$ 300 million, reports Advertising Age.The purchase is the latest in moves by major players to coin the behavioral advertising market.Blue Lithium adds a significant number of capabilities and inventory to Yahoo’s existing ad offering. The newly-acquired ...
In the last 1 year, our online advertising market has seen lots of Ad network being established, and few other international ad network eying to start up their operations in potential market.Given this situation, publishers are of great demand and the ad networks does all it can to attract the publishers.As a part of this, ...