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Archive for the ‘Ad Server’ Category

Google Display Now Powered by Teracent

Google has very recently acquired Display ad technology company Teracent, this acquisition comes after Google’s AdMob Acquisition. Teracent already powers Yahoo Smart Ads and similar to  Tribal Fusion Dynamic Ads and market rivals Adroit and Drapper.Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, ...

Jivox launches Map Based Targeting & more!!!

Jivox, the online video advertising service that helps local businesses reach customers online, recently announced a number of new features that make the popular online video advertising platform even easier to use, including map-based geo-targeting and QuickStart video ad creation templates. Jivox has also rolled out new subscription plans that make ongoing ad campaigns an affordable ...

Microsoft’s New Self Service Platform

05.02.2009 · Posted in Ad Server, Ad Serving, Microsoft, ad trafficking

Microsoft Advertising has launched a new online advertising platform where advertisers can develop and purchase campaigns for online video, banner and text message advertising in a fast and easy way. This has been launched in association with Spotzer.Spotzer Media Group is the first global advertising agency dedicated to making high quality video advertising fast, affordable ...

DC Network Builder – Ad Network Management Simplified

Doubleclick is happy to announce the general availability of DoubleClick Network Builder, a complete toolkit for building and managing networks of partner sites to create new revenue opportunities, expand reach and increase efficiency, thus providing a powerful network management solution.With the rapid increase in ad networks, the demand for efficient network inventory management, partner management, billing ...

The Industry’s First Ad Serving Platform for Lead Generation

Erik Matlick, CEO Madison Logic,the premier ad serving and online lead generation company , announced today that he has launched the world’s first full service lead generation ad serving platform called LeadFocus™.It is the first lead management advertising platform that provides a comprehensive solution for publishers to monetize their content, end users an additional resource ...

OpenX launches its Ad Exchange Platform OpenXMarket

04.17.2009 · Posted in Ad Exchange, Ad Server, online ad trafficking

OpenX has launched it’s much awaited ad exchange platform, OpenXMarket.The platform is currently in the Beta version.OpenX Market enables publishers large and small to maximize their advertising revenue by selling their inventory via a simple to use marketplace where all classes of buyers bid for each impression in a real-time auction.Aggregating and structuring historically fragmented ...

Doubleclick to offer Transactional Ads

Adgregate Markets ShopAds technology, the first certified transactional e-commerce ad solution to work with DoubleClick Rich Media, will now be widely available to all of DoubleClick’s advertisers. Adgregate Markets, the leading provider of transactional advertising technology, today announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc.Adgregate Markets ...

Interview with Rhett McNulty, COO-Shopit

Shopit is a free Social Commerce Network that gives users the ability to buy, sell or trade products and services across popular destination properties like MySpace, FaceBook, Bebo, Friendster, Blogger, LiveJournal, Xanga and many more through customizable storefronts, then mass syndicate their catalog to any website, blog and social network using the store widgets or ...

PubMatic Premier-A solution for Large Media Publishers

PubMatic an online ad network optimizer has launched an improvised version of its tool PubMatic Premier exclusively for larger publisher who reports revenue greater than $5mill annually. The main USP of the product would be a mix of Real Time Optimization technology and dedicated team that would look after your campaign in order to increase revenue.. Apart ...