Google has very recently acquired Display ad technology company Teracent, this acquisition comes after Google’s AdMob Acquisition. Teracent already powers Yahoo Smart Ads and similar to Tribal Fusion Dynamic Ads and market rivals Adroit and Drapper.Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, ...
The much awaited Doubleclick Ad exchange 2.0 has been released recently.The vital developments are Integration with Google AdWords and AdSense Easy to use streamlined UI A new real-time bidding system I strongly feel, the new feature which is going to drive the ad exchange is the “Real Time Bidding”, where the auction of the inventories is more dynamic(viz) Ad Exchange ...
Microsoft Advertising has launched a new online advertising platform where advertisers can develop and purchase campaigns for online video, banner and text message advertising in a fast and easy way. This has been launched in association with Spotzer.Spotzer Media Group is the first global advertising agency dedicated to making high quality video advertising fast, affordable ...
Doubleclick is happy to announce the general availability of DoubleClick Network Builder, a complete toolkit for building and managing networks of partner sites to create new revenue opportunities, expand reach and increase efficiency, thus providing a powerful network management solution.With the rapid increase in ad networks, the demand for efficient network inventory management, partner management, billing ...
Erik Matlick, CEO Madison Logic,the premier ad serving and online lead generation company , announced today that he has launched the world’s first full service lead generation ad serving platform called LeadFocus™.It is the first lead management advertising platform that provides a comprehensive solution for publishers to monetize their content, end users an additional resource ...
I recently read an article which says that as per recent study online marketing does not uses day part targeting as much as radio and TV marketers uses. What is a day part targeting? Day part targeting is nothing but targeting ads on a particular time and day.Most of the ad servers available today has the option ...
Ad network-In general defined as a group of websites.I’ve been watching the move of ad networks in india for sometime now.If I am correct the ad network market is aggressive in the last 6~8 months, as we see a lot happening in this sector. There are various type of ad network Blind Network Open Network Vertical Ad Network Affiliate Network The difference is, the ...
Recently, I was in mumbai, where I came across an interesting road side juice shop.What’s interesting was their creativity, which was someway related to our field.Their shop name is “Gogola” logo exactly reflects Google. Also their Menu card was designed like a webpage which was very catchy, So I immediately picked up my mobile took some photos, enjoy The ...
Myspace has come up with its myAds beta version, an ad management tool.Once I heard this news, I was very curious to keep my hands over the tool and check out how it works.Though I did not have full access to come out with my full evaluation, but here’s my very basic analysis of the ...
Google Ad Planner, a new tool from Google. I am in the Beta Test program.I have worked on the Tool for a couple of weeks now and here’s my thoughts about the tool. The tool lets you search inventory across different countries.It allows you to searh page views, unique visitors, % reach You have the option ...