Google has very recently acquired Display ad technology company Teracent, this acquisition comes after Google’s AdMob Acquisition. Teracent already powers Yahoo Smart Ads and similar to Tribal Fusion Dynamic Ads and market rivals Adroit and Drapper.Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, ...
Jivox, the online video advertising service that helps local businesses reach customers online, recently announced a number of new features that make the popular online video advertising platform even easier to use, including map-based geo-targeting and QuickStart video ad creation templates. Jivox has also rolled out new subscription plans that make ongoing ad campaigns an affordable ...
Erik Matlick, CEO Madison Logic,the premier ad serving and online lead generation company , announced today that he has launched the world’s first full service lead generation ad serving platform called LeadFocus™.It is the first lead management advertising platform that provides a comprehensive solution for publishers to monetize their content, end users an additional resource ...
Shopit is a free Social Commerce Network that gives users the ability to buy, sell or trade products and services across popular destination properties like MySpace, FaceBook, Bebo, Friendster, Blogger, LiveJournal, Xanga and many more through customizable storefronts, then mass syndicate their catalog to any website, blog and social network using the store widgets or ...
I recently read an article which says that as per recent study online marketing does not uses day part targeting as much as radio and TV marketers uses. What is a day part targeting? Day part targeting is nothing but targeting ads on a particular time and day.Most of the ad servers available today has the option ...
Myspace has come up with its myAds beta version, an ad management tool.Once I heard this news, I was very curious to keep my hands over the tool and check out how it works.Though I did not have full access to come out with my full evaluation, but here’s my very basic analysis of the ...
It’s been a while penned down an article, hence thought of sharing a simple tip that would be useful for Trafficking HTML based creative. While trafficking HTML creative, do not paste the HTML creative in the text area of the Ad server, as it sometime induces whitespaces, which might cause unexpected errors.So, the better practice would ...
I thought, this would be an apt time to write about this topic.As the options for Ad server solutions is abundant now leaving online players confused and perhaps making difficult to select aswell.Below few points, that would help giving a better idea while selection Feature:Jot down your ad serving needs, and get the feature list from vendor and compare if it meets all ...
Impression discrepancies, a big hassle for both publisher and online marketers.How to avoid the discrepancies or rather minimize it is a Big Q.Usually this arises, when there are 2 or more ad serving platforms involved for an ad delivery. Steps to approach a discrepancy problem First check the discrepancy limit is within allowable limit.Usually it could ...
Quite a lot of innovations happening in our industry.Much recently an ad network, called Fifth Network has introduced a new baby to the existing family of Targeting.Fifth Network calls this as, an “Attention Targeting“. The idea of this targeting is, nothing but to target ads on pages, where users stays for a longer time.Bill ...