Google has very recently acquired Display ad technology company Teracent, this acquisition comes after Google’s AdMob Acquisition. Teracent already powers Yahoo Smart Ads and similar to Tribal Fusion Dynamic Ads and market rivals Adroit and Drapper.Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, ...
Microsoft Advertising has launched a new online advertising platform where advertisers can develop and purchase campaigns for online video, banner and text message advertising in a fast and easy way. This has been launched in association with Spotzer.Spotzer Media Group is the first global advertising agency dedicated to making high quality video advertising fast, affordable ...
Doubleclick is happy to announce the general availability of DoubleClick Network Builder, a complete toolkit for building and managing networks of partner sites to create new revenue opportunities, expand reach and increase efficiency, thus providing a powerful network management solution.With the rapid increase in ad networks, the demand for efficient network inventory management, partner management, billing ...
Shopit is a free Social Commerce Network that gives users the ability to buy, sell or trade products and services across popular destination properties like MySpace, FaceBook, Bebo, Friendster, Blogger, LiveJournal, Xanga and many more through customizable storefronts, then mass syndicate their catalog to any website, blog and social network using the store widgets or ...
PubMatic an online ad network optimizer has launched an improvised version of its tool PubMatic Premier exclusively for larger publisher who reports revenue greater than $5mill annually. The main USP of the product would be a mix of Real Time Optimization technology and dedicated team that would look after your campaign in order to increase revenue.. Apart ...
I recently read an article which says that as per recent study online marketing does not uses day part targeting as much as radio and TV marketers uses. What is a day part targeting? Day part targeting is nothing but targeting ads on a particular time and day.Most of the ad servers available today has the option ...
I read this article by Zedo’s CEO on “iMedia Connection” , this would be very useful.Please find the article belowAdvertisers usually love to buy re-targeting impressions, but they can’t find enough of them. Here are some tips for getting more. Two years ago, my company received a request from an ad serving customer to re-launch its re-targeting and behavioral ...
Ad network-In general defined as a group of websites.I’ve been watching the move of ad networks in india for sometime now.If I am correct the ad network market is aggressive in the last 6~8 months, as we see a lot happening in this sector. There are various type of ad network Blind Network Open Network Vertical Ad Network Affiliate Network The difference is, the ...
Recently, I was in mumbai, where I came across an interesting road side juice shop.What’s interesting was their creativity, which was someway related to our field.Their shop name is “Gogola” logo exactly reflects Google. Also their Menu card was designed like a webpage which was very catchy, So I immediately picked up my mobile took some photos, enjoy The ...
Google Ad Planner, a new tool from Google. I am in the Beta Test program.I have worked on the Tool for a couple of weeks now and here’s my thoughts about the tool. The tool lets you search inventory across different countries.It allows you to searh page views, unique visitors, % reach You have the option ...