I recently read an article which says that as per recent study online marketing does not uses day part targeting as much as radio and TV marketers uses. What is a day part targeting? Day part targeting is nothing but targeting ads on a particular time and day.Most of the ad servers available today has the option ...
Cost per lead (CPL) advertising — thought to be more cost-effective than online banner and search — is now within reach of cash-strapped small businesses and interactive agencies. CPL firm Pontiflex made enhancements to its campaign management platform, which allows marketers and agencies to set up, manage and optimize CPL campaigns via drop-down menus, much like ...
It’s been a while penned down an article, hence thought of sharing a simple tip that would be useful for Trafficking HTML based creative. While trafficking HTML creative, do not paste the HTML creative in the text area of the Ad server, as it sometime induces whitespaces, which might cause unexpected errors.So, the better practice would ...
I thought, this would be an apt time to write about this topic.As the options for Ad server solutions is abundant now leaving online players confused and perhaps making difficult to select aswell.Below few points, that would help giving a better idea while selection Feature:Jot down your ad serving needs, and get the feature list from vendor and compare if it meets all ...