The much awaited Doubleclick Ad exchange 2.0 has been released recently.The vital developments are Integration with Google AdWords and AdSense Easy to use streamlined UI A new real-time bidding system I strongly feel, the new feature which is going to drive the ad exchange is the “Real Time Bidding”, where the auction of the inventories is more dynamic(viz) Ad Exchange ...
Doubleclick is happy to announce the general availability of DoubleClick Network Builder, a complete toolkit for building and managing networks of partner sites to create new revenue opportunities, expand reach and increase efficiency, thus providing a powerful network management solution.With the rapid increase in ad networks, the demand for efficient network inventory management, partner management, billing ...
Google Ad Planner, a new tool from Google. I am in the Beta Test program.I have worked on the Tool for a couple of weeks now and here’s my thoughts about the tool. The tool lets you search inventory across different countries.It allows you to searh page views, unique visitors, % reach You have the option ...
I’ve been using some simple interesting applications during time when troubleshooting campaigns.Thought I’ll share that with you Fiddler: Fiddler is an HTTP debugging proxy that logs all HTTP traffic between your computer and the Internet.A tiny application, by which you can see various code transactions between web servers, 3rdparty ad servers,.etc while your web page loads.This ...
It’s been a while penned down an article, hence thought of sharing a simple tip that would be useful for Trafficking HTML based creative. While trafficking HTML creative, do not paste the HTML creative in the text area of the Ad server, as it sometime induces whitespaces, which might cause unexpected errors.So, the better practice would ...
I thought, this would be an apt time to write about this topic.As the options for Ad server solutions is abundant now leaving online players confused and perhaps making difficult to select aswell.Below few points, that would help giving a better idea while selection Feature:Jot down your ad serving needs, and get the feature list from vendor and compare if it meets all ...
The biggest invent in internet history so far.The long time doubted merger has come true.European regulators have consented Google and double click merger is valid and it would not possess any threat to market competition. Hard tries by Microsoft to halt this merger flunked.I guess the next big thing should come from controversial internet mammoth ...
Just thought of penning down few lines about an adserver feature which could reduce a ton on Trafficker’s shoulders. This Feature called as “Creative Library” in DFP, ADTECH call this as “Banner Pool”.I am, unsure of other adservers(might have something similar).The feature would allow traffickers to upload all the creative they use and stores in a ...
I came across an interesting article in Adotas which penned the oral war between CEO”s of Doubleclick, Microsoft’s Drive PM and RightMedia Little long article, but I guess whoever belongs to online industry would like it With the occasional jab, duck and left hook three leaders of the internet advertising industry faced off in person at the ...
Google and Yahoo one of the few web tycoons which predominates in performance based advert model. We all very well know that unless one transforms frequent innovative ideas into reality, his/her product is doomed to loose its market value. This statement has become very true when “Time Inc” annouced their merge with Quigo to provide PPC based ...