Google has very recently acquired Display ad technology company Teracent, this acquisition comes after Google’s AdMob Acquisition. Teracent already powers Yahoo Smart Ads and similar to Tribal Fusion Dynamic Ads and market rivals Adroit and Drapper.Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, ...
Dapper has launched their Behavioral Re-messaging service recently.They say their system is capable of Re-messaging live offers of the advertiser whose sites/ads an online user previously visited/seen but didn’t transact.Dapper’s Behavioral Re-messaging is the ultimate online reminder,” Paul Knegten, the company’s head of marketing, said in a statement. “It not only reminds visitors that they ...
In the present state, every single players involved in the advertising life cycle turning towards building up a performance based value chain.Due to this, the advertisers are choosy on publisher and so are publisher prioritising CPA/CPL based advertisers campaign which gets them fat returns than CPM. As a result of this trend, ad serving technologies ...