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Archive for the ‘Google Adwords’ Category

Google AdWords Position vs Conversion rate

Do you believe Conversion Rate doesn’t depend on Adwords position?Even I did not until I came across adwords blog where Google chief economist “Hal Varian” says Conversion rate is not influenced by ad words ranking…….  He says Conversion rate does not depend on Ad words position.A new research by him and his team has found that conversions does ...

Google Adwords now provides Placement Performance reports

Google has announced a new ad words report known as “Placement performance Report“, which would enable advertisers to see where on the google Ad network their campaign is active.This report gives more visibility to the advertisers to analyse where their campaigns are more effective and not effective, so they can tweak the campaigns accordingly ...