I thought, this would be an apt time to write about this topic.As the options for Ad server solutions is abundant now leaving online players confused and perhaps making difficult to select aswell.Below few points, that would help giving a better idea while selection Feature:Jot down your ad serving needs, and get the feature list from vendor and compare if it meets all ...
Just thought of penning down few lines about an adserver feature which could reduce a ton on Trafficker’s shoulders. This Feature called as “Creative Library” in DFP, ADTECH call this as “Banner Pool”.I am, unsure of other adservers(might have something similar).The feature would allow traffickers to upload all the creative they use and stores in a ...
These days I find hardly enough time to spend, some time on my blog.Today during my daily routine of checking my favourite website, I came to know that Doubleclick has come with a widget feature for it’s publisher solution DFP.Doubleclick announced the availability of the DART® for Publishers (DFP) Dashboard, an innovative, time-saving solution for ...
I came across an interesting article in Adotas which penned the oral war between CEO”s of Doubleclick, Microsoft’s Drive PM and RightMedia Little long article, but I guess whoever belongs to online industry would like it With the occasional jab, duck and left hook three leaders of the internet advertising industry faced off in person at the ...
AdBidCentral a new tool, which integrates media buying and selling process on a single platform.The system basically simplifies the complexities involved in everyday media buying/selling activities.The Ad bid central has got a in built search engine, which allows media buyers to search for their suitable ad space and also media sellers to search for their ...
Online Ad Server In simple language Ad Server is a software by which one can setup campaigns, edit when required, Forecast inventories, upload all types of creative units and even run report to know the performance of the campaigns. In the online market, we get different types of Ad Servers ASP Model Site Side Server Model ASP:A web based model, ...