Ad network-In general defined as a group of websites.I’ve been watching the move of ad networks in india for sometime now.If I am correct the ad network market is aggressive in the last 6~8 months, as we see a lot happening in this sector. There are various type of ad network Blind Network Open Network Vertical Ad Network Affiliate Network The difference is, the ...
Recently, I was in mumbai, where I came across an interesting road side juice shop.What’s interesting was their creativity, which was someway related to our field.Their shop name is “Gogola” logo exactly reflects Google. Also their Menu card was designed like a webpage which was very catchy, So I immediately picked up my mobile took some photos, enjoy The ...
Myspace has come up with its myAds beta version, an ad management tool.Once I heard this news, I was very curious to keep my hands over the tool and check out how it works.Though I did not have full access to come out with my full evaluation, but here’s my very basic analysis of the ...
Google Ad Planner, a new tool from Google. I am in the Beta Test program.I have worked on the Tool for a couple of weeks now and here’s my thoughts about the tool. The tool lets you search inventory across different countries.It allows you to searh page views, unique visitors, % reach You have the option ...
Cost per lead (CPL) advertising — thought to be more cost-effective than online banner and search — is now within reach of cash-strapped small businesses and interactive agencies. CPL firm Pontiflex made enhancements to its campaign management platform, which allows marketers and agencies to set up, manage and optimize CPL campaigns via drop-down menus, much like ...
Vertical Ad network Online market is moving towards performance based delivery and better reach, which witnesses varied verticals to cater to every Marketer needs. I have consolidated some of the networks, which I came across Quattro Wireless ...
Just thought of penning down few lines about an adserver feature which could reduce a ton on Trafficker’s shoulders. This Feature called as “Creative Library” in DFP, ADTECH call this as “Banner Pool”.I am, unsure of other adservers(might have something similar).The feature would allow traffickers to upload all the creative they use and stores in a ...
Almost a month back, Facebook started to use their user’s profiles as a targeting tool(Click Here to check my previous article on facebook’s profile based Targeting) to monetize its service.And now it is myspace, who is rolling out an ad Targeting system based on their user’s profile.It is not just going to be another ...
24/7 RealMedia, very recently introduced a new concept of its kind, known as “Search Re-Targeting” for its Ad network “Global Web Alliance”.Before getting on the story, first let us digg Re-Targeting What is Re-Targeting?Re-Targeting as it name implies, a method where an Advert is targeted to users who previously failed to complete a transaction.It ...
Quite a lot of innovations happening in our industry.Much recently an ad network, called Fifth Network has introduced a new baby to the existing family of Targeting.Fifth Network calls this as, an “Attention Targeting“. The idea of this targeting is, nothing but to target ads on pages, where users stays for a longer time.Bill ...