Google Gears is very much in existence for sometime now, so the web masters and web programmers must be pretty much aware of it.But people around in web marketing, tech operation areas might not know it, so thought to write few lines about it.I felt it is vital to know about how web applications interact ...
Google has very recently acquired Display ad technology company Teracent, this acquisition comes after Google’s AdMob Acquisition. Teracent already powers Yahoo Smart Ads and similar to Tribal Fusion Dynamic Ads and market rivals Adroit and Drapper.Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, ...
The much awaited Doubleclick Ad exchange 2.0 has been released recently.The vital developments are Integration with Google AdWords and AdSense Easy to use streamlined UI A new real-time bidding system I strongly feel, the new feature which is going to drive the ad exchange is the “Real Time Bidding”, where the auction of the inventories is more dynamic(viz) Ad Exchange ...
Do you believe Conversion Rate doesn’t depend on Adwords position?Even I did not until I came across adwords blog where Google chief economist “Hal Varian” says Conversion rate is not influenced by ad words ranking……. He says Conversion rate does not depend on Ad words position.A new research by him and his team has found that conversions does ...
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Doubleclick is happy to announce the general availability of DoubleClick Network Builder, a complete toolkit for building and managing networks of partner sites to create new revenue opportunities, expand reach and increase efficiency, thus providing a powerful network management solution.With the rapid increase in ad networks, the demand for efficient network inventory management, partner management, billing ...
Erik Matlick, CEO Madison Logic,the premier ad serving and online lead generation company , announced today that he has launched the world’s first full service lead generation ad serving platform called LeadFocus™.It is the first lead management advertising platform that provides a comprehensive solution for publishers to monetize their content, end users an additional resource ...
OpenX has launched it’s much awaited ad exchange platform, OpenXMarket.The platform is currently in the Beta version.OpenX Market enables publishers large and small to maximize their advertising revenue by selling their inventory via a simple to use marketplace where all classes of buyers bid for each impression in a real-time auction.Aggregating and structuring historically fragmented ...
Adgregate Markets ShopAds technology, the first certified transactional e-commerce ad solution to work with DoubleClick Rich Media, will now be widely available to all of DoubleClick’s advertisers. Adgregate Markets, the leading provider of transactional advertising technology, today announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc.Adgregate Markets ...
Dapper has launched their Behavioral Re-messaging service recently.They say their system is capable of Re-messaging live offers of the advertiser whose sites/ads an online user previously visited/seen but didn’t transact.Dapper’s Behavioral Re-messaging is the ultimate online reminder,” Paul Knegten, the company’s head of marketing, said in a statement. “It not only reminds visitors that they ...