Geek's thoughts…. Purely Online Media

Archive for the ‘online ad trafficking’ Category

Ad Trafficking Utilities

I’ve been using some simple interesting applications during time when troubleshooting campaigns.Thought I’ll share that with you       Fiddler: Fiddler is an HTTP debugging proxy that logs all HTTP traffic between your computer and the Internet.A tiny application, by which you can see  various code transactions between web servers, 3rdparty ad servers,.etc while your web page loads.This ...

Zedo new report type for web2.0 Sites

07.14.2008 · Posted in online ad trafficking

US-based ad serving company Zedo has launched an internet ad reporting technology Zedo Ad Sequence Deep Dive Report, designed for photo sharing sites, social networking sites and gaming websites where users stay on for a considerable amount of time. Zedo Ad Sequence Deep Dive Report also allows publishers to view performance of ads depending ...

MoM of Online AdOps

07.06.2008 · Posted in online ad trafficking

The MeetUp was a success, online enthusiast from various companies like Contest2win, Sulekha, Ozone Media, Theorem, TimesofIndia had gathered and shared their insights.The meetup held on 29thJun, in RMZ eco space bangalore. Mr.Ravi kabra, MD of ecselis had taken part and shared his valuable inputs Mr Ravi sitting in the middle, sharing his thoughts, and me ...

Online Ad-Ops Meet Up Scheduled

06.18.2008 · Posted in online ad trafficking

The Meet Up has materialised now, please find below the agenda, venue, date and time Meet Up agenda General discussion of Ad Ops and Online Media Online Media, an Online Ad Ops prespective Industry Trends and new updates on Online Ad Ops Tips and Tricks for Better Ad Trafficking Practices How to effectively use Online Ad Ops The whole idea of ...

Targeting Expatriates

I liked the concept of Oridians, which has launched a new foriegn channel that would target UK netizens who are accessing websites which is of non-UK.Majority are of the expatriates accounting to polish and indians.The company claims that it already has 1.5mil users. The network has 400 sites that targets on polish and 30 sites that ...

Tracking Actions

These days majority of the campaigns what we traffic are performance based, so it is of great importance that we track “Actions/conversions/sales/Leads and optimize the campaign/ads which gets conversion to highest priority to boost lead generation. Tracking an action can be as simple as running two campaigns Actual campaign which runs on a publisher Ghost campaign which resides ...

Online Adops Meetup

05.28.2008 · Posted in online ad trafficking

I am delighted by having good response to organize the online ad-ops meet up. So, let us organize a small meet up in Bangalore in June08.Please come out with your suggestions for a venue.You can also bring in your colleagues.We will also decide upon the date later this month. Thanks! ...

Want to select an Ad Server?

I thought, this would be an apt time to write about this topic.As the options for Ad server solutions is abundant now leaving online players confused and perhaps making difficult to select aswell.Below few points, that would help giving a better idea while selection   Feature:Jot down your ad serving needs, and get the feature list from vendor and compare if it meets all ...

Booming Vertical Ad networks

Vertical Ad network Online market is moving towards performance based delivery and better reach, which witnesses varied verticals to cater to every Marketer needs. I have consolidated some of the networks, which I came across   Quattro Wireless ...

Creative Library

Just thought of penning down few lines about an adserver feature which could reduce a ton on Trafficker’s shoulders. This Feature called as “Creative Library” in DFP, ADTECH call this as “Banner Pool”.I am, unsure of other adservers(might have something similar).The feature would allow traffickers to upload all the creative they use and stores in a ...