Google has very recently acquired Display ad technology company Teracent, this acquisition comes after Google’s AdMob Acquisition. Teracent already powers Yahoo Smart Ads and similar to Tribal Fusion Dynamic Ads and market rivals Adroit and Drapper.Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, ...
I came across a good post on Adify related to impression and click discrepancy which says some of the common reason for discrepancy, so thought of sharing with you Understanding Common Causes of Discrepancies The upstream advertiser’s ad server, which might be an agency-oriented solution like Atlas or a boutique Rich Media content server The network’s ad server-Ad server ...
Ad network-In general defined as a group of websites.I’ve been watching the move of ad networks in india for sometime now.If I am correct the ad network market is aggressive in the last 6~8 months, as we see a lot happening in this sector. There are various type of ad network Blind Network Open Network Vertical Ad Network Affiliate Network The difference is, the ...
Recently, I was in mumbai, where I came across an interesting road side juice shop.What’s interesting was their creativity, which was someway related to our field.Their shop name is “Gogola” logo exactly reflects Google. Also their Menu card was designed like a webpage which was very catchy, So I immediately picked up my mobile took some photos, enjoy The ...
Myspace has come up with its myAds beta version, an ad management tool.Once I heard this news, I was very curious to keep my hands over the tool and check out how it works.Though I did not have full access to come out with my full evaluation, but here’s my very basic analysis of the ...
Google Ad Planner, a new tool from Google. I am in the Beta Test program.I have worked on the Tool for a couple of weeks now and here’s my thoughts about the tool. The tool lets you search inventory across different countries.It allows you to searh page views, unique visitors, % reach You have the option ...
I’ve been using some simple interesting applications during time when troubleshooting campaigns.Thought I’ll share that with you Fiddler: Fiddler is an HTTP debugging proxy that logs all HTTP traffic between your computer and the Internet.A tiny application, by which you can see various code transactions between web servers, 3rdparty ad servers,.etc while your web page loads.This ...
These days majority of the campaigns what we traffic are performance based, so it is of great importance that we track “Actions/conversions/sales/Leads and optimize the campaign/ads which gets conversion to highest priority to boost lead generation. Tracking an action can be as simple as running two campaigns Actual campaign which runs on a publisher Ghost campaign which resides ...
Just thought of penning down few lines about an adserver feature which could reduce a ton on Trafficker’s shoulders. This Feature called as “Creative Library” in DFP, ADTECH call this as “Banner Pool”.I am, unsure of other adservers(might have something similar).The feature would allow traffickers to upload all the creative they use and stores in a ...
I came across an interesting article in Adotas which penned the oral war between CEO”s of Doubleclick, Microsoft’s Drive PM and RightMedia Little long article, but I guess whoever belongs to online industry would like it With the occasional jab, duck and left hook three leaders of the internet advertising industry faced off in person at the ...