Recently, I was in mumbai, where I came across an interesting road side juice shop.What’s interesting was their creativity, which was someway related to our field.Their shop name is “Gogola” logo exactly reflects Google. Also their Menu card was designed like a webpage which was very catchy, So I immediately picked up my mobile took some photos, enjoy The ...
Google Ad Planner, a new tool from Google. I am in the Beta Test program.I have worked on the Tool for a couple of weeks now and here’s my thoughts about the tool. The tool lets you search inventory across different countries.It allows you to searh page views, unique visitors, % reach You have the option ...
Vertical Ad network Online market is moving towards performance based delivery and better reach, which witnesses varied verticals to cater to every Marketer needs. I have consolidated some of the networks, which I came across Quattro Wireless ...
It’s sometime now, quite abuzz surrounding the wide spread of Ad blocker softwares.And due to this, Online players are much worried about the gaining functionality and popularity of Ad blockers.. But Ad blockers a real threat to online advertising? What do you think when something is ruining your 13.7Bill display advertising market?Perhaps I’ll say NO ...
Penned down lines would find its usefulness for those, who’s wanting to know what an Interstitial ad is. Interstitial ad, is one of the most popular Rich Media ad type.Also, commonly known as Metastitial ads or transition ads.Interstitial ads are those, which would appear when an user navigates from one page to another ...
In our industry, throwing up advert much relevant to the content and to the Targeted Audience is the prominent factors which determines a good advert.But sometimes, it might leads to disaster.One such case which, I came across today when, I happened to check my email on my 30gigs account.When I opened up the ‘Inbox”, I ...
Trafficking Text ads, ain’t simple as they appear.One have to be utmost cautious while dealing with such ads.Important point is, when you Traffick a Text ad, which contains special characters or any Double byte characters such as “$,#,..” would be truncated on the web site.Because web browser might not properly interpret the special ...
You Tube has started to ad serve.Mainly after much speculations among advertisers and YouTube fans, the GoogleTube now officially started their adverts. So far on the site, below were the ad units, I have noticed 300×35 gif/jpeg banner 300×250 gif/jpeg banner In line video along with a 300×250 companion gif/jpeg banner All the adverts are pushed through Doubleclick’s DFP.I have ...
Facebook, the most popular social networking site has revealed its plans, to monetize through online advertisements which would be targeted based upon it’s user’s profile. Technically this targeting is known as Profile Targeting. Facebook works on this profile based ad targeting system with full priority.According to sources, the ads would be Text based and not ...
Cache busting It is nothing but a technique to override caching of online advertisements. Cache busting is done primarily to stop caching of online advertisements in local system because when a previously visited page is requested again, the browser would retrieve the webpage content along with online advertisements from the cookies(refer to my earlier article on ...