Geek's thoughts…. Purely Online Media

Just a day after the official merger of Google-Doubleclick.Google have announced their free offering Ad server “Ad Manager“.This is an Hosted ASP Model.Currently Open only to Beta users.Google Ad ...

  The biggest invent in internet history so far.The long time doubted merger has come true.European regulators have consented Google and double click merger is valid and it would not possess any threat to market competition. Hard tries by Microsoft to halt this merger flunked.I guess the next big thing should come from controversial internet mammoth ...

I came across an article on Bizreport which reads Turn Inc. has launched an ad network with a difference – the Turn Smart Market. It automatically selects where an ad should be placed based on such factors as user information, site analysis, content and past performance. As well as combining various targeting methods, the online ad marketplace ...

In the present state, every single players involved in the advertising life cycle turning towards building up a performance based value chain.Due to this, the advertisers are choosy on publisher and so are publisher prioritising CPA/CPL based advertisers campaign which gets them fat returns than CPM. As a result of this trend, ad serving technologies ...

Modavox, Inc, Internet broadcasting pioneer announced today that it has launched two technology product lines out of its Interactive Division.The software products include   Stream Syndicate-advanced audio & video advertising delivery system BoomBox Video 3.0-a robust online video system Both systems are built upon the patented infrastructure allowing content providers the ability to customize content for consumption by end ...

Conversions, a big challenge for online marketers.So the Question is how do I boost my conversions?Practical complexity is, there are several factors that goes into to generate conversions.Let me share some of my thoughts which I have implemented to accelerate conversions Factors to be considered for publisher Selection of the publisher for your campaign must be ...

Interactiveadops wishes all its visitors a happy valentine’s day ...

Speculations got rife, when news came out that Microsoft showed their interest on Yahoo 2 weeks back.Then talks were that google showed their interest to offer help to Yahoo.In fact Eric Schmidt had called upon jerry yang to help in taking discussion in this crisis. Then, the next stage, were talks in the industry was, Yahoo ...

Today during my usual routine of checking “www.timesofindia.com”.I witnessed a worst timing of an advert. The website content on top reading, related to ” Sensex down” and we see on the right an advert, campaigning to invest in FOREX. I am unsure whether the website has done Keyword/contextual targeting.But we can imagine from this that implementing ...

So far while trafficking streaming medias(Video/Audio) we have used Pre roll and post roll audio/video adverts.Now we got company __________________________________________________________________Sneak Peak Pre roll-Here the streaming Audio/Video advertisement rolls before the actual media contentPost roll-Here the streaming Audio/Video advertisement comes once the actual content is finished. __________________________________________________________________ Podbridge, the leading provider of analytics and ad insertion services for downloadable video ...