Geek's thoughts…. Purely Online Media

Google has very recently acquired Display ad technology company Teracent, this acquisition comes after Google’s AdMob Acquisition. Teracent already powers Yahoo Smart Ads and similar to  Tribal Fusion Dynamic Ads and market rivals Adroit and Drapper.Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, ...

I came across an article in MarketingVox, which read Yahoo has acquired ad targeting and delivery firm Blue Lithium for US$ 300 million, reports Advertising Age.The purchase is the latest in moves by major players to coin the behavioral advertising market.Blue Lithium adds a significant number of capabilities and inventory to Yahoo’s existing ad offering. The newly-acquired ...