Google and Yahoo one of the few web tycoons which predominates in performance based advert model. We all very well know that unless one transforms frequent innovative ideas into reality, his/her product is doomed to loose its market value. This statement has become very true when “Time Inc” annouced their merge with Quigo to provide PPC based ...
In the last 1 year, our online advertising market has seen lots of Ad network being established, and few other international ad network eying to start up their operations in potential market.Given this situation, publishers are of great demand and the ad networks does all it can to attract the publishers.As a part of this, ...
A recent study has revealed that online adverts encompassing video and high quality Rich Media creative movie has better conversion than normal gif and simple flash adverts. Some findings from the study Purchase Intent: An Expandable Interactive HD3D ad was nearly twice as likely to generate a “Very Likely” to buy response (the highest rating on a ...
Advertising overlap on multiple sites has a significant impact on consumer conversions which has been revealed by the study”How Overlap Impacts Reach, Frequency and Conversions,” conducted by aQuantive’s Atlas Institute. The study finds that consumers are more likely to convert after viewing ads on multiple websites; therefore, it would be more accurate for marketers ...
Google has announced a new ad words report known as “Placement performance Report“, which would enable advertisers to see where on the google Ad network their campaign is active.This report gives more visibility to the advertisers to analyse where their campaigns are more effective and not effective, so they can tweak the campaigns accordingly ...
I am one of the gained participants from the podcasting workshop that took place recently in chennai. It was very fruitful and enhanced my knowledge on how to audio and video stream. I thought I should roll out some of my own stream, so I constructed my very first audio stream.You may listen to it.Thanks My Debut-Audio ...
Recently a study “Frames Of Reference” was conducted by Online Publishers Association to measure the effectiveness of online video ads.The study has been carried out on 1241 internet users having age between 12 & 64 and who belonged to US The study revealed some interesting and valuable informations about online videos News ...
Podworks has organised for a 2 day audio and video podcast workshop in chennai(I got registered WOW ! )I believe this workshop would help us out to know about podcast to a great extent. Podworks says you do NOT need to be a podcaster to attend a PodWorks. If you’re interested in podcasting, if you’re a ...
Today I came across an article in “Alootechie” , which has mentioned that 91% of the emails received in india are junk. Does it mean that indian online industry is in spree with all the viral and email marketing(opt-out) :-) I think we should educate ourselves on all spam filtering and other options available in the email ...
In my previous post I jotted chain of reactions where major Search engine giants and leading publisher acquired major ad technology and ad network companies, following it is another BIG WWW and it is none other than AOL.Infact its a little late news(May17th) which I came across today, so I thought should pen down ...