The acquisition spree still continues all the big www still continuing their shopping. The recent acquisition is by “Microsoft“, which has acquired Ad exchange network “ADECN“.ADECN, provides a base for all the ad networks to bid, buy and sell their ad spaces in real time.As everybody knows ADECN is a competitor of RightMedia, which is a ...
AOL has recently announced that it will acquire behavioral ad network TACODA.Sources close to the situation has informed that AOL would pay $275 million in cash to TACODA. TACODA enables advertisers to serve ads based on the online behavior of consumers. With this functionality AOL will be able to extend its targeting capabilities, as well as ...
A new kid from heavy.com.As the name implies the advertisement’s content would be thrown sequentially throughout the video.The idea behind this is to include series of narrative elements /story board which would hold the viewers till the last sequence of the advertisement. Is not this concept sounds similar to the one we have come ...
So far while trafficking streaming medias(Video/Audio) we have used Pre roll and post roll audio/video adverts.Now we got company __________________________________________________________________Sneak Peak Pre roll-Here the streaming Audio/Video advertisement rolls before the actual media contentPost roll-Here the streaming Audio/Video advertisement comes once the actual content is finished. __________________________________________________________________ Podbridge, the leading provider of analytics and ad insertion services for downloadable video ...
We have seen quite a lot of Ad types such as normal Gif/jpeg banner, Over the page, interstitials, streaming audios/Videos and also full page ads.Recently a new ad type has been launched whose connotation perfectly syncs with the industry type it belongs. The banner allows one to transact on a secured layer.A viewer can actually see, ...
IPTV:Internet protocol Television.It is a technically advanced service, by which one can view television content over the computer networks instead viewing on traditional TV broadcasting networks. Juniper one of the leading computer network component manufacturer which has come up with a router(E120), which has the capability to serve ads according to geographical, behavioral and demographic information ...
Media Seed a new tool that allows advertisers and publishers to upload, distribute and track the videos.With this tool, the Clients can upload video and other rich media content to the dashboard, syndicate the content and then track user views through the Teletrax service. “Video on the Internet is a key target [for public relations professionals],” ...
First, a bite of what’s Behavioral Targeting Behavioral Targeting:It is the most advanced level of targeting, wherein a program would monitor users behavior and collects data, when the program reaches a sufficient data level, it would throw advertisements relevant to the collected data.(pros-Highly Targeted customers!!!) Yahoo recently launched such a service which is a pancake for its ...