Few days ago, Yahoo launched it’s behavioral based and dynamically customizable Smart Ads ( See my earlier post on Smart Ads).And it is now Tribal Fusion, which has come up with a slightly similar concept known as Dynamic Ads. According to Tribal Fusion, Dynamic Ads would enable advertisers to instantly customize their creative content and ...
You Tube has started to ad serve.Mainly after much speculations among advertisers and YouTube fans, the GoogleTube now officially started their adverts. So far on the site, below were the ad units, I have noticed 300×35 gif/jpeg banner 300×250 gif/jpeg banner In line video along with a 300×250 companion gif/jpeg banner All the adverts are pushed through Doubleclick’s DFP.I have ...
Facebook, the most popular social networking site has revealed its plans, to monetize through online advertisements which would be targeted based upon it’s user’s profile. Technically this targeting is known as Profile Targeting. Facebook works on this profile based ad targeting system with full priority.According to sources, the ads would be Text based and not ...
Komli, an upcoming ad network has released a new system which works as an ad network optimizer and it is known as PubMatic. PubMatic is a software application which lets you push ads of various ad networks on to your website/blogs.Currently it allows Google Ad sense, Yahoo Publisher ad network, ValueClick and Komli.PubMatic would monitor ...
Cache busting It is nothing but a technique to override caching of online advertisements. Cache busting is done primarily to stop caching of online advertisements in local system because when a previously visited page is requested again, the browser would retrieve the webpage content along with online advertisements from the cookies(refer to my earlier article on ...
In my earlier post(Title:Yahoo!’s Smart Ads a Behavioral Targeting) I discussed that Y! kick started their beta testing on behavioral targeting which they call as Smart Ads.Now Y! Debuts this service to all its users. With Smart Ads, Y! apart from just targeting a potential user based on web behavior patterns, also has the ability to ...
Currently two ways of online advertisements are placed on the publisher.Usually smaller websites(in terms of web site Traffic) employs hardcoding of advertisments whereas medium and bigger publishers uses a specialized ad server software to delivers online adverts.So I made a comparison between two types, which should give ad traffickers a good insight Hardcoded Adverts Ad ...
Cookies is a must know functionality for all online ad traffickers.Penned down few lines would help you to understand what are cookies and what role does it plays in online advertising Quick Tour of Cookies Cookies to me is a program which would help website to store little information about the user’s behaviour on the website in ...
Now that Apple’s iphone frenzy is kinda over.Speculations prevails that Google is working on a major cell phone project as it is in talks with wireless carriers particularly with T-mobile about offering its phone it designed. Sources says Google already started developing a web browser exclusively for mobiles.We all know that the next big medium for ...
Doubleclick recently have launched a new ad format known as ‘”the Teaser“.This ad format contains short flashes of video.Doubleclick claims that this would increase the range of options for the advertisers.Universal Pictures is the first to use the ad format, in connection with advertising for the debut of its action-thriller, The Bourne Ultimatum.Also the ...