I am writing this article essentially, for all online media planners.I would discuss, the most commonly available ad server features which, would help all the media planners out there, to do an efficient media plan and productive campaign execution.I would highly recommend, all the planners to gain some basic ad server feature knowledge from the ...
EyeWonder, Inc., rich media and digital video’s fastest growing innovator,today announced the launch of InstantWonder™, an exclusive offering making it easier for online advertisers and agencies to deliver rich media and video advertising units across five of the world’s largest instant messenger clients. ...
Almost a month back, Facebook started to use their user’s profiles as a targeting tool(Click Here to check my previous article on facebook’s profile based Targeting) to monetize its service.And now it is myspace, who is rolling out an ad Targeting system based on their user’s profile.It is not just going to be another ...
Penned down lines would find its usefulness for those, who’s wanting to know what an Interstitial ad is. Interstitial ad, is one of the most popular Rich Media ad type.Also, commonly known as Metastitial ads or transition ads.Interstitial ads are those, which would appear when an user navigates from one page to another ...
24/7 RealMedia, very recently introduced a new concept of its kind, known as “Search Re-Targeting” for its Ad network “Global Web Alliance”.Before getting on the story, first let us digg Re-Targeting What is Re-Targeting?Re-Targeting as it name implies, a method where an Advert is targeted to users who previously failed to complete a transaction.It ...
In our industry, throwing up advert much relevant to the content and to the Targeted Audience is the prominent factors which determines a good advert.But sometimes, it might leads to disaster.One such case which, I came across today when, I happened to check my email on my 30gigs account.When I opened up the ‘Inbox”, I ...
I came across an article in MarketingVox, which read Yahoo has acquired ad targeting and delivery firm Blue Lithium for US$ 300 million, reports Advertising Age.The purchase is the latest in moves by major players to coin the behavioral advertising market.Blue Lithium adds a significant number of capabilities and inventory to Yahoo’s existing ad offering. The newly-acquired ...
Trafficking Text ads, ain’t simple as they appear.One have to be utmost cautious while dealing with such ads.Important point is, when you Traffick a Text ad, which contains special characters or any Double byte characters such as “$,#,..” would be truncated on the web site.Because web browser might not properly interpret the special ...
Quite a lot of innovations happening in our industry.Much recently an ad network, called Fifth Network has introduced a new baby to the existing family of Targeting.Fifth Network calls this as, an “Attention Targeting“. The idea of this targeting is, nothing but to target ads on pages, where users stays for a longer time.Bill ...