In the present state, every single players involved in the advertising life cycle turning towards building up a performance based value chain.Due to this, the advertisers are choosy on publisher and so are publisher prioritising CPA/CPL based advertisers campaign which gets them fat returns than CPM. As a result of this trend, ad serving technologies ...
Modavox, Inc, Internet broadcasting pioneer announced today that it has launched two technology product lines out of its Interactive Division.The software products include Stream Syndicate-advanced audio & video advertising delivery system BoomBox Video 3.0-a robust online video system Both systems are built upon the patented infrastructure allowing content providers the ability to customize content for consumption by end ...
Conversions, a big challenge for online marketers.So the Question is how do I boost my conversions?Practical complexity is, there are several factors that goes into to generate conversions.Let me share some of my thoughts which I have implemented to accelerate conversions Factors to be considered for publisher Selection of the publisher for your campaign must be ...
Interactiveadops wishes all its visitors a happy valentine’s day ...
Just thought of penning down few lines about an adserver feature which could reduce a ton on Trafficker’s shoulders. This Feature called as “Creative Library” in DFP, ADTECH call this as “Banner Pool”.I am, unsure of other adservers(might have something similar).The feature would allow traffickers to upload all the creative they use and stores in a ...
Speculations got rife, when news came out that Microsoft showed their interest on Yahoo 2 weeks back.Then talks were that google showed their interest to offer help to Yahoo.In fact Eric Schmidt had called upon jerry yang to help in taking discussion in this crisis. Then, the next stage, were talks in the industry was, Yahoo ...
Impression discrepancies, a big hassle for both publisher and online marketers.How to avoid the discrepancies or rather minimize it is a Big Q.Usually this arises, when there are 2 or more ad serving platforms involved for an ad delivery. Steps to approach a discrepancy problem First check the discrepancy limit is within allowable limit.Usually it could ...
Today during my usual routine of checking “www.timesofindia.com”.I witnessed a worst timing of an advert. The website content on top reading, related to ” Sensex down” and we see on the right an advert, campaigning to invest in FOREX. I am unsure whether the website has done Keyword/contextual targeting.But we can imagine from this that implementing ...