Jivox, the online video advertising service that helps local businesses reach customers online, recently announced a number of new features that make the popular online video advertising platform even easier to use, including map-based geo-targeting and QuickStart video ad creation templates. Jivox has also rolled out new subscription plans that make ongoing ad campaigns an affordable ...
Microsoft Advertising has launched a new online advertising platform where advertisers can develop and purchase campaigns for online video, banner and text message advertising in a fast and easy way. This has been launched in association with Spotzer.Spotzer Media Group is the first global advertising agency dedicated to making high quality video advertising fast, affordable ...
Erik Matlick, CEO Madison Logic,the premier ad serving and online lead generation company , announced today that he has launched the world’s first full service lead generation ad serving platform called LeadFocus™.It is the first lead management advertising platform that provides a comprehensive solution for publishers to monetize their content, end users an additional resource ...
OpenX has launched it’s much awaited ad exchange platform, OpenXMarket.The platform is currently in the Beta version.OpenX Market enables publishers large and small to maximize their advertising revenue by selling their inventory via a simple to use marketplace where all classes of buyers bid for each impression in a real-time auction.Aggregating and structuring historically fragmented ...
Adgregate Markets ShopAds technology, the first certified transactional e-commerce ad solution to work with DoubleClick Rich Media, will now be widely available to all of DoubleClick’s advertisers. Adgregate Markets, the leading provider of transactional advertising technology, today announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc.Adgregate Markets ...
I recently read an article which says that as per recent study online marketing does not uses day part targeting as much as radio and TV marketers uses. What is a day part targeting? Day part targeting is nothing but targeting ads on a particular time and day.Most of the ad servers available today has the option ...
Google Ad Planner, a new tool from Google. I am in the Beta Test program.I have worked on the Tool for a couple of weeks now and here’s my thoughts about the tool. The tool lets you search inventory across different countries.It allows you to searh page views, unique visitors, % reach You have the option ...
These days majority of the campaigns what we traffic are performance based, so it is of great importance that we track “Actions/conversions/sales/Leads and optimize the campaign/ads which gets conversion to highest priority to boost lead generation. Tracking an action can be as simple as running two campaigns Actual campaign which runs on a publisher Ghost campaign which resides ...
It’s been a while penned down an article, hence thought of sharing a simple tip that would be useful for Trafficking HTML based creative. While trafficking HTML creative, do not paste the HTML creative in the text area of the Ad server, as it sometime induces whitespaces, which might cause unexpected errors.So, the better practice would ...
Just a day after the official merger of Google-Doubleclick.Google have announced their free offering Ad server “Ad Manager“.This is an Hosted ASP Model.Currently Open only to Beta users.Google Ad ...