Jivox, the online video advertising service that helps local businesses reach customers online, recently announced a number of new features that make the popular online video advertising platform even easier to use, including map-based geo-targeting and QuickStart video ad creation templates. Jivox has also rolled out new subscription plans that make ongoing ad campaigns an affordable ...
I came across a good post on Adify related to impression and click discrepancy which says some of the common reason for discrepancy, so thought of sharing with you Understanding Common Causes of Discrepancies The upstream advertiser’s ad server, which might be an agency-oriented solution like Atlas or a boutique Rich Media content server The network’s ad server-Ad server ...
I read this article by Zedo’s CEO on “iMedia Connection” , this would be very useful.Please find the article belowAdvertisers usually love to buy re-targeting impressions, but they can’t find enough of them. Here are some tips for getting more. Two years ago, my company received a request from an ad serving customer to re-launch its re-targeting and behavioral ...
Ad network-In general defined as a group of websites.I’ve been watching the move of ad networks in india for sometime now.If I am correct the ad network market is aggressive in the last 6~8 months, as we see a lot happening in this sector. There are various type of ad network Blind Network Open Network Vertical Ad Network Affiliate Network The difference is, the ...
Google Ad Planner, a new tool from Google. I am in the Beta Test program.I have worked on the Tool for a couple of weeks now and here’s my thoughts about the tool. The tool lets you search inventory across different countries.It allows you to searh page views, unique visitors, % reach You have the option ...
I liked the concept of Oridians, which has launched a new foriegn channel that would target UK netizens who are accessing websites which is of non-UK.Majority are of the expatriates accounting to polish and indians.The company claims that it already has 1.5mil users. The network has 400 sites that targets on polish and 30 sites that ...
These days majority of the campaigns what we traffic are performance based, so it is of great importance that we track “Actions/conversions/sales/Leads and optimize the campaign/ads which gets conversion to highest priority to boost lead generation. Tracking an action can be as simple as running two campaigns Actual campaign which runs on a publisher Ghost campaign which resides ...
It’s been a while penned down an article, hence thought of sharing a simple tip that would be useful for Trafficking HTML based creative. While trafficking HTML creative, do not paste the HTML creative in the text area of the Ad server, as it sometime induces whitespaces, which might cause unexpected errors.So, the better practice would ...
Today my friend gave me a link, which explains how to setup Google Ad Manager to deliver advertisements on your Blog/site.It covers step by step procedure of configuring and settting up ads .I thought of sharing this with you all.Please visit the link Click Here! ...
Just a day after the official merger of Google-Doubleclick.Google have announced their free offering Ad server “Ad Manager“.This is an Hosted ASP Model.Currently Open only to Beta users.Google Ad ...