I came across a good post on Adify related to impression and click discrepancy which says some of the common reason for discrepancy, so thought of sharing with you Understanding Common Causes of Discrepancies The upstream advertiser’s ad server, which might be an agency-oriented solution like Atlas or a boutique Rich Media content server The network’s ad server-Ad server ...
In the present state, every single players involved in the advertising life cycle turning towards building up a performance based value chain.Due to this, the advertisers are choosy on publisher and so are publisher prioritising CPA/CPL based advertisers campaign which gets them fat returns than CPM. As a result of this trend, ad serving technologies ...
Conversions, a big challenge for online marketers.So the Question is how do I boost my conversions?Practical complexity is, there are several factors that goes into to generate conversions.Let me share some of my thoughts which I have implemented to accelerate conversions Factors to be considered for publisher Selection of the publisher for your campaign must be ...
Just thought of penning down few lines about an adserver feature which could reduce a ton on Trafficker’s shoulders. This Feature called as “Creative Library” in DFP, ADTECH call this as “Banner Pool”.I am, unsure of other adservers(might have something similar).The feature would allow traffickers to upload all the creative they use and stores in a ...