Geek's thoughts…. Purely Online Media

Posts Tagged ‘Online Ad ops’

Targeting Expatriates

I liked the concept of Oridians, which has launched a new foriegn channel that would target UK netizens who are accessing websites which is of non-UK.Majority are of the expatriates accounting to polish and indians.The company claims that it already has 1.5mil users. The network has 400 sites that targets on polish and 30 sites that ...

Tracking Actions

These days majority of the campaigns what we traffic are performance based, so it is of great importance that we track “Actions/conversions/sales/Leads and optimize the campaign/ads which gets conversion to highest priority to boost lead generation. Tracking an action can be as simple as running two campaigns Actual campaign which runs on a publisher Ghost campaign which resides ...