I’ve been using some simple interesting applications during time when troubleshooting campaigns.Thought I’ll share that with you Fiddler: Fiddler is an HTTP debugging proxy that logs all HTTP traffic between your computer and the Internet.A tiny application, by which you can see various code transactions between web servers, 3rdparty ad servers,.etc while your web page loads.This ...
Cost per lead (CPL) advertising — thought to be more cost-effective than online banner and search — is now within reach of cash-strapped small businesses and interactive agencies. CPL firm Pontiflex made enhancements to its campaign management platform, which allows marketers and agencies to set up, manage and optimize CPL campaigns via drop-down menus, much like ...
I thought, this would be an apt time to write about this topic.As the options for Ad server solutions is abundant now leaving online players confused and perhaps making difficult to select aswell.Below few points, that would help giving a better idea while selection Feature:Jot down your ad serving needs, and get the feature list from vendor and compare if it meets all ...
In the present state, every single players involved in the advertising life cycle turning towards building up a performance based value chain.Due to this, the advertisers are choosy on publisher and so are publisher prioritising CPA/CPL based advertisers campaign which gets them fat returns than CPM. As a result of this trend, ad serving technologies ...