Ad network-In general defined as a group of websites.I’ve been watching the move of ad networks in india for sometime now.If I am correct the ad network market is aggressive in the last 6~8 months, as we see a lot happening in this sector. There are various type of ad network Blind Network Open Network Vertical Ad Network Affiliate Network The difference is, the ...
Google Ad Planner, a new tool from Google. I am in the Beta Test program.I have worked on the Tool for a couple of weeks now and here’s my thoughts about the tool. The tool lets you search inventory across different countries.It allows you to searh page views, unique visitors, % reach You have the option ...
I liked the concept of Oridians, which has launched a new foriegn channel that would target UK netizens who are accessing websites which is of non-UK.Majority are of the expatriates accounting to polish and indians.The company claims that it already has 1.5mil users. The network has 400 sites that targets on polish and 30 sites that ...
These days majority of the campaigns what we traffic are performance based, so it is of great importance that we track “Actions/conversions/sales/Leads and optimize the campaign/ads which gets conversion to highest priority to boost lead generation. Tracking an action can be as simple as running two campaigns Actual campaign which runs on a publisher Ghost campaign which resides ...
The biggest invent in internet history so far.The long time doubted merger has come true.European regulators have consented Google and double click merger is valid and it would not possess any threat to market competition. Hard tries by Microsoft to halt this merger flunked.I guess the next big thing should come from controversial internet mammoth ...
In the present state, every single players involved in the advertising life cycle turning towards building up a performance based value chain.Due to this, the advertisers are choosy on publisher and so are publisher prioritising CPA/CPL based advertisers campaign which gets them fat returns than CPM. As a result of this trend, ad serving technologies ...
Just thought of penning down few lines about an adserver feature which could reduce a ton on Trafficker’s shoulders. This Feature called as “Creative Library” in DFP, ADTECH call this as “Banner Pool”.I am, unsure of other adservers(might have something similar).The feature would allow traffickers to upload all the creative they use and stores in a ...
Impression discrepancies, a big hassle for both publisher and online marketers.How to avoid the discrepancies or rather minimize it is a Big Q.Usually this arises, when there are 2 or more ad serving platforms involved for an ad delivery. Steps to approach a discrepancy problem First check the discrepancy limit is within allowable limit.Usually it could ...