Geek's thoughts…. Purely Online Media

Posts Tagged ‘online advertising operations’

Impression discrepancies ?

Impression discrepancies, a big hassle for both publisher and online marketers.How to avoid the discrepancies or rather minimize it is a Big Q.Usually this arises, when there are 2 or more ad serving platforms involved for an ad delivery.   Steps to approach a discrepancy problem   First check the discrepancy limit is within allowable limit.Usually it could ...